User generated content, or UGC, is quickly becoming one of the top marketing strategies. If you’re looking to incorporate UGC in your marketing strategy, it’s important to know what types of UGC are available to you. Now, if you don’t know what UGC is, be sure to check out our previous post for a crash course in UGC creation. If you’re familiar with UGC, let’s continue.
As content creators, we offer several different types of UGC.
Typically, user generated content is provided by past customers who have purchased a product and feel particularly passionate about it – whether that be a positive or negative feeling. However, with the growth of the UGC marketing strategy, we are beginning to see the emergence of UGC creators. UGC creators help businesses create authentic content that educates and influences others to purchase a particular product.
Types of UGC could include:
- Short form (5-60s) micro videos
- Long form (~10m) videos
- Written reviews
- Product photos
They key is that each type of UGC is created in a relatable, real-world setting. Professional UGC creators create content that looks and feels just like a consumer post, because they ARE consumers. UGC content isn’t overly produced or cinematic… it’s real-life content from real-life people.
As content and UGC creators, we offer each type of UGC.
The most popular type of UGC is a micro video.
These are the super short (up to 60s) videos you see on social media (TikToks, Instagram Reels, YouTube Shorts, etc.) that look and feel just like an everyday post. But theses videos are posted on the company’s profile versus the consumer or an influencer’s profile.
This type of UGC is particularly effective. It’s easy to digest, and it’s quick to watch. Plus, because these videos are so short, you can get a lot of different videos post for a lower price. More content means more chances to educate your customers and convert viewers and followers into buyers.
Product photos are also a popular type of UGC that we offer.
Product photos are highly effective when taken with a posed model or an aesthetic setting. Photos catch scrollers’ attention easily and give you the opportunity to advertise through writing, such as in a caption. That means you have the opportunity to share a bit more detail.
We also offer other types of UGC and content creation services.
At JC Creative Media, we are also able to offer written reviews and long form video projects. These are great for those who have a website where they can feature long form articles or reviews, or for companies who have a video platform (such as YouTube, Vimeo, of dedicated website section). We can create aesthetic, product focused videos that showcase your brand and influence shoppers. Video projects could also include “how to” videos or tutorials that show you how to use or install a product. Or we can create “with me” videos (get ready with me, plan with me, work out with me, cook with me, etc.).
Because these projects differ in length and complexity, we like to quote each project individually based on your needs. If you are interested in securing these (or any of our other content creation services), please click or tap the buttons below to request a quote or contact us with your questions or ideas.
[…] Types of UGC […]