If you’re into marketing or content creation, you’ve probably heard of this “new” term called UCG, or user generated content. UCG has actually been around for a long time, but using it as a marketing strategy is all the rage these days.
UGC is content created by consumers of the product or brand.
Previously, user generated content was exclusively reviews, photos, testimonials, and sometimes videos created by a customer. They are intended to share more information to help other customers decide if a product was right for them.
This is still what user generated content is! But lately, marketing experts have realized how vital this is to building an authentic, humanized brand. We’re seeing that user generated content has a much higher conversion rate than content created for the purpose of advertising alone.
In short, UGC sells more and builds trust.
This is why, in recent years, brands are choosing to prioritize user generated content in their marketing strategies. The only problem is, people are busy. It’s hard to get your customers to create quality reviews, videos, photos, and other content just to share their opinions.
What’s more, it’s even harder to track those customers down to get clear usage rights of their content.
And this has led to a whole new type of paid content creation.
Enter: The UGC Creator
A UGC creator is a content creator that specializes in user generated content creation. Polished content creation still holds a HUGE place in your marketing strategy. But, research has shown that UCG content is currently one of the leading strategies to convert your followers and viewers into customers.
UGC creators are paid to create content that feels and IS authentic, natural, and relatable. We receive your products, educate ourselves on their best use and benefits, and create engaging videos (or otherwise). This content it intended to share the opinion of real-world users to influence more sales.
User generated content (UGC) looks real… because it IS.
When you’re scrolling through your social media feeds and you see those ads that don’t necessarily look like professional marketing ads… That’s UGC.
It’s the girl in her bathroom sharing her skincare or haircare routine with an amazing product she can’t live without.
It’s the man working out at home with great fitness equipment that has transformed his body.
It’s the everyday person talking to you like they’re your best friend telling you all about their favorite products, why they love them, and why you should try them.
UGC ads look like any other piece of content from an individual or influencer.
And that’s what makes them so great! UGC ads get 4x higher click-through rates than traditional advertising. These ads also increase conversion rates by at least 10%. Research also shows UGC advertising builds customer trust, brand authenticity, and engagement.
User generated content is essential to your success – especially in the 2022 holiday economy.
We can help you sell more, establish your brand, and SAVE TIME AND MONEY by creating content for your social media feeds, website, and advertising campaigns.
As a team of 2 experienced entrepreneurs, we know what authentic, natural, and relatable content can do to transform your business.
We create content that looks amazing, educates consumers, and showcases your brand and products – while remaining authentic, real, and relatable. We offer scroll-stopping videos and photos that will help you grow your following and sell more.
[…] know what types of UGC are available to you. Now, if you don’t know what UGC is, be sure to check out our previous post for a crash course in UGC creation. If you’re familiar with UGC, let’s […]
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